Our client, former EuroLeague and ACB player Kristaps Valters, requested online strategy development, including the brand new website launch.

We started from scratch — developing the branding strategy, the entire communications strategy, and the website flow.

A unique domain kvbasketball.academy was chosen to reflect the academy’s identity + uniqueness and enhance online visibility. Our design partners were hired to produce a visually appealing and user-friendly interface, which we filled with content, copy and images, as well as proper call to action elements.

The website’s primary goal was to showcase Kristaps Valters’ experience, his passion for the game of basketball — and his newly launched Academy for young basketball players.