First Basketball ran social and marketing operations for Transforming Basketball, the evidence-based coaching company founded by Alex Sarama.

We built the channel strategy and platform setup, then ran the day-to-day: Instagram feed and Stories, X posts, Facebook groups, video transcription and clipping from podcasts and the summer camp, plus ongoing book and summer-camp promotion.

The engagement also meant going deep on CLA (constraints-led approach) — through Sarama’s book and directly with Sarama himself, then a Cleveland Cavaliers assistant coach and director of player development.